On my way into work this morning (Charing Cross station), I was handed two packs of Three mobile branded post-it notes. My immediate thoughts were, why would I use these when my company kindly provides me with non-branded post-it notes with more space to write my messages. Plus, I don't pay for the stationary so I have the luxury of choosing the most appropriate option.
Isn't this freebie marketing drivel completely pointless? More so, doesn't it just contribute to already huge waste problem and therefore global warming. Even if I recycle this crap, I'm still using more energy to turn in it into something more useful - like toilet roll.
Shouldn't companies display more social responsibility with their marketing initiatives? I mean...did anyone ask for more post-it notes? Well I certainly didn't. I'd like to see the research that led the marketing executives at Three mobile to the conclusion: 'the people of Charing Cross station need more post-it notes'.
We are all too aware of recycling and re-using items to cut down on waste - but what about making items which are 'fit for purpose'. If you buy or produce an item, shouldn't it fore fill a human need or requirement? Further still, shouldn't it be engineered to fore fill that need for as long as possible? I know this kinda goes against our consumerist society, but surely its the most green principle you can have. This efficiency of production is epitomised by something my old design tutor used to say...
buy cheap, buy twice